Comparison and Contrast of two U.S Presidential Inaugural Addresses Essay

Comparison and Contrast of two U.S Presidential Inaugural Addresses - Essay Example The paper includes the analysis of the ethos theme of these speeches. The use of ethos is prominent in both the speeches and this theme is majorly used by both the presidents in their speeches. As in the beginning of the speech President Obama used ethos by crediting the audience for his selection and by thanking them and President Bush for the efforts which they have rendered. He also referred to the sacrifices which the people gave in the past as he said: â€Å"I stand here today humbled by the task before us, grateful for the trust you have bestowed, mindful of the sacrifices borne by our ancestors. I thank President Bush for his service to our nation, as well as the generosity and cooperation he has shown throughout this transition.† The reference to the past and complete credibility to the audience is an efficient way of appealing to their emotions as people usually do have a soft corner regarding their ancestors and their sacrifices. We can see the very same methodology and use of ethos in President Bush’s speech in which he said: â€Å"As I begin, I thank President Clinton for his service to our nation. And I thank Vice President Gore for a contest conducted with spirit and ended with grace. I am honored and humbled to stand here, where so many of America’s leaders have come before me, and so many will follow.† ... Thanking the previous presidents also reflected that these presidents do not hold grudges against any of the previous leaders and they are humbled by the efforts which the previous leaders have rendered for the state. Both President Obama and President Bush used Ethos to provoke the sense of responsibility in citizens of United States of America. President Obama convinced people that the United States of America can prosper only if each and every individual takes hold of his responsibility and works toward their common goal which is the common benefit and welfare of all the citizens. Ethos usually requires strong and persuasive selection of vocabulary and Obama's strongly framed sentences did the job well and he persuaded the people that they are responsible for the prosperity of the country and for the wellbeing of their fellow citizens as well. It was declared by him: â€Å"For as much as government can do and must do, it is ultimately the faith and determination of the American p eople upon which this nation relies. It is the kindness to take in a stranger when the levees break, the selflessness of workers who would rather cut their hours than see a friend lose their job which sees us through our darkest hours. It is the firefighter's courage to storm a stairway filled with smoke, but also a parent's willingness to nurture a child, that finally decides our fate.† The same phenomenon was delivered by President Bush in these words: â€Å"What you do is as important as anything government does. I ask you to seek a common good beyond your comfort; to defend needed reforms against easy attacks; to serve your nation, beginning with your

Case 1 Assignment Example | Topics and Well Written Essays - 750 words

Case 1 - Assignment Example Social technologies in particular, can be associated to social networking such as Facebook and Twitter; social media like YouTube, Scribd, and Flickr; and social relevance that covers all the methods of expressing opinion through online. These technologies substantially contribute to all aspects of an organization especially in terms of generating revenue into a much broader scope of marketing. The most significant point to consider, however, is that social technologies play a crucial role in creating a continuous conversation and relationship with the company’s members, as well as in achieving growth and development. Thus, it is essential to establish an organizational voice to promote the marketing environment of a business, and such voice can be done by utilizing various tools in social technologies and other channels including the print media. In doing so, this would lead to building a good reputation for a company to transact business with the experts in an industry. More over, it is strongly advisable to use crowd-sourcing and provide more sources of information to maximize Internet readership, which allows the company to have less expenses but more creativity. Social technology, therefore, presents an opportunity of changing a chaotic business environment into one that can be easily managed. CRITIQUE â€Å"Social Technology: The Next Frontier† - Scott Klososky In this modern age, social technologies are highly influential in people’s daily lives and in the ongoing operations of the business environment. With the evolution of the Internet, the scientific innovation of products and services has offered much convenience and reliability in responding to the needs and demands of the present society. Indeed, the tools used in social technologies are one of the most innovative applications of doing things that are beyond human capacity to some extent. Not only do individuals are able to maximize the benefits of these technologies but more es pecially for businesses that allow them to raise their revenues and improve their productivity, efficiency, and creativity. In fact, the dominance of social media has affected most organizations to establish good relations and constant communication with its surrounding community, as well as with its members. Klososky (2012, p. 50) noted that as the massive influence of the social tool box is rapidly increasing, the relevance of various applications in social technologies has prompted the majority of learning how to use these tools. As for the business and its competitors, they will use their knowledge of these tools for their own advantage and for the benefit of sustaining their strategic position in the market. Given that the social media is spanning across diverse market groups, any corporate organization should be able to cope with the current trend in technology. In one way or another, they can incorporate the use of social media and networking in their marketing strategies if sustainability and building a good reputation are deemed valuable. As an opinion, social media is becoming so important mainly because the frequent usage of the internet has created a well-structured functioning in the delivery of products and services to a number of individuals and organizations. According to Rand (2013, cited in Goudreau 2013), social media are highly important to have a

Strategies for Environmental and Resource Governance Term Paper

Strategies for Environmental and Resource Governance - Term Paper Example But it also further enriches a powerful minority, mainly the already wealthy, and this poses a major barrier to change.† Without effective interventions, we are teetering precariously near the edge of a precipice. This paper looks at the case of water as a prime example of a finite resource whose depletion, if left unarrested, will create serious problems for the world.Fresh water is a basic human necessity. We need it for drinking, sanitation and personal hygiene, irrigation, hydroelectricity, for the natural resources it contains (such as fish), to preserve ecological balance, as part of our cultural mythology and for enjoyment (as part of the scenery).Flowing river water is a common resource which confers user rights but no private ownership rights. Groundwater, on the other hand, is subject to private ownership and therefore vulnerable to excess exploitation. This also makes ground water harvesting practices more scattered and difficult to implement and monitor. As more and more parts of the world face increasing water shortages and water commoditization, the issue of water scarcity – how it is perceived, problematized and the consequences in the form of policy responses – becomes crucial. ... First and foremost, it is essential to study the concept of scarcity – its underlying assumptions and how these translate in policy terms. Scarcity is a central concept in economic theory, particularly neoclassical economic theory, which in turn has strongly influenced policy thought. This focus on scarcity as deriving from economic thought, has important implications for policy planners. Firstly, scarcity is a given in economics. Thus, policy makers need not necessarily try and understand the nature of the scarcity – whether it is absolute or relative, constructed or real (Mehta 2003 and 2006) They can simply accept it as a natural and inevitable condition, evaluating only the degree of scarcity and building responses accordingly. Secondly, under conditions of scarcity, the market is considered to be the most efficient allocator of resources. In many developing countries, the market is replaced by the state, but scarcity is still considered to be addressable external t o the situation either by the market (by privatising water for example) or by the state (through prioritising of needs and resources connected to water). Segerfeldt proposes that the problem is not the shortage of water, but the absence of or deficiency in effective policies. He states: Worldwide, 1.1 billion people, mainly in poor countries, do not have access to clean, safe water. The shortage of water helps to perpetuate poverty, disease and early death. However, there is no shortage of water, at least not globally. We use a mere 8 per cent of the water available for human consumption. Instead, bad policies are the main problem. Even Cherrapunji, India, the wettest place on earth, suffers from recurrent water shortages. In looking at the roots of the problem

Global Warming Essay Example | Topics and Well Written Essays - 500 words - 4

Global Warming - Essay Example The solution is through the concerted efforts of various nations to help each other deal with this environmental trouble in one accord. There are international treaties or agreements that have been made by various nations to help lessen and remedy the damage done by global warming to the environment. Two international and multilateral agreements, the Montreal Protocol of 1987 and Kyoto Protocol of 1998, pay much attention to the damaging effect of world activities to the atmosphere. As cited by Morissette (1989): Its formulation was a response to a growing international consensus on the need to protect stratospheric ozone from depletion by CFCs. The Montreal Protocol is a landmark agreement in that it is the first international treaty for mitigating a global atmospheric problem before serious environmental impacts have been conclusively detected. Upon the agreement of the various countries that participated in the formation and agreement to the Montreal Protocol, the battle against global warming further developed as time went by, and with new concerns. This eventually led to a new agreement known as the Kyoto Protocol.   The  Kyoto Protocol of 1998  is an international treaty deliberated to communicate nations collectively to decrease  global warming,  and to deal with the effects of temperature increases that are inevitable after more than a century of heavy industrialization. Manne and Richels (1998) exposited that this was â€Å"to reduce their aggregate anthropogenic carbon dioxide equivalent emissions by at least 5 percent below 1990 levels in the commitment period 2008 to 2012.† (p.2). The nations that approve of the Kyoto Protocol concur to decrease emissions of six greenhouse gases that increase the problems of global warming. These nations are also permitted to utilize emissions trading to reach their obligations if they maintain or increase their greenhouse gas emissions. All of these activities

Marketing (Buyer Behaviour) Essay Example | Topics and Well Written Essays - 2000 words

Marketing (Buyer Behaviour) - Essay Example t will provide the business executives with sufficient information regarding the strategies used by HP and Dell in terms of being able to effectively influence the buying behavior of its target consumers. Founded in 1939 by Bill and Dave (HP, 2008a), Hewlett-Packard (HP) manages to grow as the leading computer manufacturer in the global markets. Today, HP operates in more than 170 countries all over the world. Dell was founded by Michael Dell in 1984. (Dell, 2008a) Since then, the company remains focused on addressing the specific needs of the customers when purchasing a computer system. Dell’s strategic decision to penetrate the global markets in 1987 (Dell, 2008b) enabled the company to become one of the biggest computer manufacturers today. Specifically in Australian market, HP and Dell were able to capture the biggest market shares with 21% and 15% respectively. (Tung, 2008) (See Appendix I – Market Shares of Major Computer Manufacturers in Australia on page 11) Under the Needs and Wants, discussion will focus on determining the buyers’ behavior on these two major portable computer manufacturers, a clear market segment and the specific needs and wants of the consumers in terms of using the two branded laptops will be identified. Eventually, the different strategies used in motivating consumers to purchase either of these two products as well as the attitudes or consumers’ preferences with regards to these brands will be discussed. The last part of the report will tackle the impact of consumers’ social class on how marketers are able to communicate with them including how the marketing communication methods used may have affect the consumers’ perception on these products. Between September ___ to ___ of year 2008, a total of 100 market research survey questionnaires will be distributed to a total of 100 laptop owners who are living in Australia. (See Appendix II – Market Research Survey Questionnaire on page 12) Aside from conducting a

Strategic Corporate Fiance Essay Example | Topics and Well Written Essays - 2500 words

Strategic Corporate Fiance - Essay Example From the above-mentioned table, it is quite evident that Net Asset Value of Marks and Spencer have increased for 0.03 bases point and is higher in 2011 than 2010. The company has net assets worth of ?1.72 in 2011 and ?1.69 in 2010, which clearly explains that the Net Asset Value is improving. 2) Cost of Capital (CAPM) In the table mentioned below, the computations have been shown for the weighted average cost of capital of the company, Marks and Spencer. The cost of debt of the company is 4% whereas the cost of capital of the company was found as 4.5%. The weighted average cost of capital of the company, which incorporated the value of debt and value of equity was found to be 4.33%. Cost of Debt       Rd = Annual Coupon    Current Bond Price          = 5    125       Rd = 4.00% Value of Equity Ve = Current Price of Share x Number of Shares outstanding = 3.76 x 1,600 = 6,016 Value of Debt Vd = Current Price of Bond x Number of Bonds Issued = 125 x 2,489 = 3,111                         100       Weights       Wd = Debt = 3,111 = 34.09%    Debt + Equity 3,111 + 6,016          We = Equity = 6,016 = 65.91%       Debt + Equity    3,111 + 6,016       3) Dividend Growth Model (DGM) In this section of the paper, computations for Gordon’s dividend growth models have been shown. ...       K – g    0.045 - 0.02       From the above-mentioned table, this information can be extracted that if the growth rate is zero, then the hypothetical ex-right price of share price of Marks and Spencer is approximately 377 pence. In contrast to that, if it is assumed that dividend grow at the rate of 2%, then there is an enormous increment in the share price of the company, which is around 693 pence. It can be stated that at the growth rate 0, the share price of the company of 363 pence is more appropriate than the share price at growth rate 2%, which is 693. The share price of 693 pence is highly optimistic. 4) Price Earnings Ratio (P/E Ratio) The following table demonstrates the Price Earnings Ratio of Marks and Spencer. Price Earnings Ratio    31-Mar-12 11-Jan-13 P/E Ratio = 376 = 11.56 times = 363 = 11.2 times       32.5             32.5       In the year 2011, the Price Earnings Ratio of the company is 11.56. Nevertheless, it reduced in the last year to 11.2 because there was a reduction in the share price of the company. The average price earnings ratio of the respective industry of Marks and Spencer is 8.5 times, on the other hand, the P/E of Marks and Spencer is 11.2 times. If the P/E of Marks and Spencer is compared with the industry average, then it can be stated the Price Earnings ratio of Marks and Spencer is substantially higher than the industry average. It reveals that the share price of the company is over-values as compared to its industry competitors. Task 2 Investment in stocks is something which can be extremely tricky for ordinary investors. This is because the investors lack in having capabilities regarding the pricing of the stocks. The pricing of stocks have turned out to be a key factor as a minor mistake in

Need of HRM Essay Example | Topics and Well Written Essays - 2000 words

Need of HRM - Essay Example Need of HRM: It is studied over the years that the Industrial relations in countries and regions have come under the influence of various situations and players such as economic imperatives, political philosophers, the role played by state in determining the direction of economic and social development, the business communities and the unions, the role of the colonial governments and their legacies. The objectives of the labour welfare have been achieved via freedom of the unions, right to strike and collective bargaining. (Syrian Desilva) Industrial relations shall influence the employers and employers’ organizations, so as to make them aware of labor law, labor welfare and the industrial competitiveness. Many of the organizations in Asia-Pacific are poorly equipped with this type of knowledge which can make valuable change in their policy decisions. These facts suggest that the employers’ organizations has to develop planned Industrial relations in order to nurture th e growth of Human Resource Management (HRM) policies for augmenting the competitiveness. It becomes a matter of debate that in view of HRM policies whether the labour markets are to be deregulated or not. The objectives should be properly understood and legitimate areas of legal prescription are to be carefully identified. In the Industrial relations the efficiency of the labours plays a vital role. Inequality makes the labours inefficient.